'How to Boss a Briefing Meeting'
The perfect topic for a young researcher!
The Nursery’s Kat Cunningham gave us some excellent tips on impressing clients – starting with the dos and don’ts for young researchers – during this week’s AQR’s Breakfast Bites session. (Yes, there was breakfast. And yes, I did have three croissants.)
We learned about the importance of preparing for briefing meetings where, even if you’re new to market research, you must always add value to the conversation taking place; whether that’s through listening and being insightful with your comments, or showing enthusiasm in your behaviour. There’s a lot you can do to contribute despite not having the experience and knowledge of a director.
The talk also focused on body language and its significance; whether it’s the image you portray to your client or simply boosting your self-confidence. (Enter: the ‘power pose’!)
Kat also recommended a captivating TED talk by Amy Cuddy (‘Your body language may shape who you are’) during which she demonstrates the importance of body language in showing authority and confidence; which then translates to being respected and heard. It’s people’s actions, and how they carry themselves, which act as a catalysts in the engagement of audiences. In other words, it’s not just what you say, it’s how you say it! “People aren’t always listening as much as you think.”
**Keep an eye on the AQR calendar and members’ emails for details of upcoming events. Non-members also welcome!**