UK pubs are facing their toughest trading conditions ever. On average 39 are closing a week, it’s scary!

Carlsberg are extending out to help all licensees and managed houses up and down the country, offering them the know how to turn things around.

We've helped Carlsberg understand what consumers really want from the on-trade today. Research of this nature and on this scale with such an industry wide remit has never been conducted in this category before. Our approach was multi-dimensional and phased, conducted amongst on trade consumers in pubs, homes and on the street as well as amongst a number of ‘best in class’ free trade licensees.