How do people snack these days and what does this mean for our brands? This is a big question and exactly the kind we like to get our teeth into (literally).

We've conducted 2 big category projects for Kraft, both combining extensive 'ethnographic' exploration with developmental discussion. Meeting lots of different consumers in places they snack naturally... at work, leaving the school gate, in the park, in a coffee shop... we've observed, discussed, taken photos, filmed, shopped and made sense of it all with the help of groups, workshops, Facebook groups and beautifully designed outputs for the team.