Our challenge was to devise an engaging method culminating in visual output that would steep the brand teams in the consumer's world. Simplicity was at the core of our approach, clarity and impact central to our outputs.

Immersions and workshops lead first and by working with film editors and graphic designers we created mini documentaries, sleeve notes to accompany DVDs, posters for board rooms and hardback booklets, all of which give a distinct, tailored and stunning visual identity to our results.

The introduction was complete by allowing consumers to introduce themselves to a 20 strong audience and using client role play to fully immerse brand teams to their consumer's.

We’ve just completed a similar project for Nature Valley and are about to embark on similar studies for their other brands.