One of our many challenges from Sainsbury's has been to help them make their press deals advertising more effective.

How consumers process this kind of advertising is not straightforward and our approach was by necessity mixed, going beyond the standard group format. We devised 'press clinics' incorporating a gallery wall preceded by a flick test and followed with a text messaging tool.

Razor's approach has helped Sainsbury's gain a clear understanding of how to present deals to consumers in a more influential and engaging way. This has led to a radical re-design of their press deals advertising, the format of which is now being used across other printed media.