First Shave: qual research for start ups & entrepreneurs.
We love brands...the newer and cooler the better. We've created a research approach that means we get to hang out with cool brands, they get their first ever piece of qual for free and the world is a better place. Sort of. But seriously, we believe that consumer insight is invaluable, whatever stage of growth a brand is at and we're in a position to give it.
Call us to chat more.
Teapigs
Nick Kilby, co-founder said:
Your grasp of our brand and what we wanted to achieve from the research was spot on and you absolutely delivered against the objectives. Your enthusiasm, intelligence, pragmatism and energy made this a most pleasurable research experience – that coming from a rather cynical sceptic of focus groups.
Firefly
Marcus Waley-Cohen, co-founder said:
As a small company it’s very hard to get real insight into how consumers respond to your brand. First Shave really brought to life some of the challenges consumers face in understanding our products. The process gave us an objective starting point to look at our packaging again and think how to communicate our proposition more effectively. In five years of selling drinks, this is definitely the most insightful piece of consumer research we’ve done.
BULLDOG NATURAL GROOMING
Rhodri Ferrier, co-founder said:
First Shave has given us the opportunity to undertake a process that we otherwise wouldn't have considered. It's given us some very valuable insights into the way in which consumers think about our products, our packaging and our brands. We are going to take these insights and apply them to new pack designs, communication with our consumers and our new product development. We had a terrific experience and feel as though we've illuminated parts of our business that would otherwise not have received immediate attention. Any start up would take something from this experience.
STEWED!
Alan Rosenthal, Founder said:
First Shave gave us insight into what consumers who have no attachment to the brand think or believe. Sometimes, when you work on something so much you can’t see the wood for the trees and certainly with packaging this is the case! So it’s a completely independent, unbiased view of the proposition. It has given us confidence that business decisions we have made before the research are on the right trajectory and it has also informed our decisions on strategy going forward around packaging, format and recipes.
Moma
Alex Smith, Head of Retail Operations said:
The energy, enthusiasm and insight with which you ‘burrow’ into a consumer observation in order to find the key points and issues is fantastic. We had an image in our minds eye of who and what we are as a company/brand. First Shave has forced us to open our eyes to what our consumers ‘see and hear’ and allowed us to re focus on our core. Do not underestimate the importance and value of this process, embrace it…..and act on it!
Peppersmith
Dan Shrimpton, co-founder said:
The main benefit was to remind us what is really important for our chewers. When you’re busy doing a million and one things involved in running a start-up it’s so useful to undertake an exercise like this as it’s made us increase our focus on the big stuff.
Dr Hue
Adam Hawes, Client Services Director at Nonsense London said:
Never assume what our users want and need from Dr Hue! The web really has matured and people now have very high expectations from websites, so there are a few essential features we now know we need to include on our website to ensure it will not be an underwhelming experience
Vita Coco
Pip Brook, Marketing Manager at Whitespace Associates said:
I really felt that the team took a very thorough briefing and quickly got their mindsets around our business and the challenges we faced. The post research presentation was very strong and it was good to be able to go away and view the sessions.
