Steve Wateridge

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3 are true and 1 is false, you decide!

  • He once moderated a group of girls who during the group unexpectedly stripped down to their underwear.
  • He presented a ground breaking paper on advertising endlines at the 1998 MRS Conference.
  • He enjoys gardening and growing root vegetables in his spare time. He does in fact own a prize marrow.
  • Steve plays in a rock band called Mess and enjoys wearing very tight trousers (most weekends).

Steve’s career spans client side research and NPD (Grand met brewing/Scottish courage), Ad planning (BST/TBWA) and agency side qualitative research (TRBI/Synovate). Steve headed up the qualitative division at Synovate for a number of years before leaving to start up Razor research in September 2007.

point 3 is false