We work across many sectors – FMCG, retail, media, entertainment, charities to name a few. The types of briefs we receive include creative development & communication testing, product and pack evaluation, app user interface and user experience optimisation, website design, segmentation understanding and brand activation development.
A leading entertainment brand wanted to know what it’s like to be a kid growing up in today’s world. We traveled to several markets and produced a high-quality presentation & film to share with their internal and external partners.
Razor Kids delivered a challenging qualitative project across multiple countries with great enthusiasm and true partnership
– Senior Director
We helped a pre-school character brand identify ways to increase the appeal of its magazine, as well as harmonise the brand across multiple media channels.
The insight we gained from the research really helped us refine our product, and was delivered quickly and efficiently. I look forward to working with Razor again.
We identified exciting dairy NPD opportunities to appeal to both kids and their gatekeepers.
We helped a UK retailer find ways to improve its childrenswear offer and in-store experience for parents and kids.
We helped a leading children’s publisher scope out how best to market a new book genre. We identified ways to build awareness and ‘cool’ status, as well as identify how to overcome potential barriers amongst kids and gatekeepers.
The Razor Kids team are super creative. I loved the innovative techniques they used to tailor the research to kids’ needs, and we definitely saw the impact – a fun, energetic session and findings that really got the most out of our respondents.
– Senior Insight Manager