Retail
The truth is we're obsessed with retail here at Razor. We spend much of our lives hanging out with shoppers trying to fathom how they make decisions and how to optimize fixtures accordingly.
We continually strive to develop new and better ways of researching. Most recently we've been using mobile group discussions, radio mic shopping and 'go fetch' challenges to help us uncover real time insights.
If you'd like to know more about us then email Steve, (steve@razorresearch.co.uk)
