Sharper approaches

Variety is the spice of life

Our work is varied and spans different industry sectors and audiences. What we love most about our work is the constant variety of business challenges and the opportunity to combine traditional and new ways to address them.

We work with a full range of qual and quant methods, be it standalone or seamlessly integrated.

Pop-up supper clubs, interviewing children overseas about TV, cultural immersions, multi-market quant surveys, proposition validation…we’ve done it all and we’re hungry for more!

Razor Sprints

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Retail/shopper insight

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Consumer immersions

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Consumer and market understanding

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Brand and advertising development

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Proposition & concept development

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Packaging development

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Our solutions

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Smart, sharp and memorable outputs

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Razor Sprints

Need something yesterday? No worries. We’ve got you covered with a speedy and cost-effective option.

If you need a little more guidance than gut feel alone, Razor Sprints will get you an answer – fast. Whether you want to quickly size your audience, sense check your comms, pack or product, or see how things are going in-store, it’s the ideal solution.

With speedy qual and quant techniques at the ready, and going from commission to delivery in under two weeks for the right question, what’s not to love?

Contact Lesley and Jill to find out more.

Retail/shopper insight

Our approach to retail and shopper research is to interrogate the direct link between consumption and purchasing; something that’s all too often forgotten.

While it’s never easy joining the dots between consumer need and in-store activation, our approach has a track record in achieving just that. And we’re always keen to talk about it in more detail.

Contact Steve to find out more.

Consumer immersions

Our clients might feel closer to their consumers in our ‘always on’, social world – but do they really understand them? Consumer immersions can be incredibly simple and yet still effective. Home cook-ups, shop-alongs, depth interviews, coffee mornings, afternoon teas; you name it, we’ve done it.

It’s not enough to simply create an immersive environment, though; which is why we never forget the goal or business objective. And we always ask for a thorough briefing so our clients’ commercial needs are ‘front of mind’.

Contact Chloe to find out more.

Consumer and market understanding

Whether you want to identify and size opportunities, or better understand your target audience to grow your brands, we have a range of ways to help you.

Need numbers? Our methods include U&A surveys with a sprinkling of analytics, implicit research techniques and segmentation to meaningfully identify, size and validate.

If it’s a richer read on the consumer landscape you want, our qual approaches get to the heart of what makes consumers tick, and how their landscapes shape what they need from products and brands.

Our Healthy Eating typologies are a brilliant example of how we do this in practice.

Contact Chloe (qual) and Jill (quant) to find out more.

Brand and advertising development

Research into a brand’s positioning and creative campaigns often focuses on the micro (execution) at the expense of the macro (the message and idea). That can kill creativity, which is not what we’re about.

We favour short, sharp discussions, and think that less is more when it comes to participant numbers. We design our sessions to avoid the kind of over-think (and group-think) that tends to go ‘off-piste’.

Likewise, our quant approaches focus on gauging the gut reactions, and under-the-skin responses that indicate meaningful impact on perceptions and behaviour. Forget 9-box assessments or templates. Think designs bespoke to your brand and your objectives – giving a balanced perspective and meaningful results.

Contact Jill to find out more.

Proposition & concept development

Starting from scratch or needing the reassurance to move forward with a more developed idea? We have a suite of concept development approaches that support your innovation journey, be it a completely new brand, a variant, or groundbreaking NPD.

Contact Lesley to find out more.

Packaging development

Want to explore pack design? Our intuitive, structured method helps our clients, and their design agencies, create packaging that gets noticed for all the right reasons. Our focus is two-fold; context, and clearly understanding natural, spontaneous responses before trying to force reactions.

We then follow with a quant check to quickly, and cost-effectively, provide reassurance that new packaging ideas ticks all the boxes and meets objectives.

Contact Steve to find out more.

Our solutions

Qual or quant, we always aim to design approaches that are smart, intuitive, human, most importantly, enjoyable for all concerned! And we’re always looking out for the latest innovations (where relevant – we don’t force fads!)

Qualitative: focus groups, online communities and forums, ethnography, mobile missions, depth interviews (face-to-face/phone/online), ideation and co-creation workshops, consumer closeness sessions (in-home/in-store/in-situ), accompanied shops, in-store intercepts, digital/app based pre-tasks, and social media recruitment.

Quantitative: online surveys, mobile surveys, implicit question techniques, telephone surveys, hall tests, exit interviews, in-store intercepts, segmentation, conjoint, MaxDiff, and drivers analysis.

We don’t have in-house recruitment, field or data processing teams; but that allows us the flexibility to choose the ideal trusted partner for the job in hand.

Smart, sharp and memorable outputs

We know that you’re (almost) always going to need a Word or PowerPoint report. So, we strive for reports and debriefs that cut through the clutter, and hone in on what you need to know – along with what it means for your business.

But, there’s more to life than Microsoft Office! We already do our debriefs with vox pops and photos, but we also create high quality videos that let the research (and your customer) live on well beyond the debrief date, right across your business. Plus, we’re always seeking the new and exciting; most recently, branching out into podcasts.

Find out how Razor can help you