Data Retention Policy

Effective from: May 2018

This Privacy Policy sets out the types of personal data held by Razor Research Ltd, how long we retain personal data for, and the method of deleting and disposing of personal data.

This policy applies to all personal data held by Razor Research (“we”, “our”, “us” or “the Company”), and by third-party data processors, including fieldwork recruitment agencies, who process personal data on our behalf.

For further information on other aspect of data protection and compliance with the GDPR, please refer to our Data Protection Policy.

Data retention
We shall not keep personal data for any longer than is necessary for the purposes which that personal data was originally collected, held and processed.

When establishing and reviewing retention periods, we take into account the type of personal data and the purpose(s) for which it is collected, held and processed. Different types of personal data, used for different purposes, will be retained for different periods, as set out below:

Type of personal data

Purpose

Retention period

Client-provided customer records (typically including name, contact information and transaction details)

Provided by clients with the purpose of contacting relevant customers to take part in market research

4 weeks after completion of project

Respondent profile details (typically including name, contact information, demographics such as age and gender)

To ensure respondent profile fits purpose of the research, and to allow tailoring of questions to respondent

3 months after completion of project

Static, video and audio recordings that include personally identifiable information

To support analysis of the research

12 months after completion of project

Static, video and audio recordings that include personally identifiable information

Use as part of a presentation, report or edited video (e.g. to bring the findings to life, or share with client)

12 months after completion of project – unless otherwise agreed

Consumer-provided photos, videos and audio files that include personally identifiable information

To support analysis of the research

12 months after completion of project

Consumer provided photos, videos and audio files (anonymized)

Use as part of a presentation, report or edited video (e.g. to bring the findings to life, or share with client)

Indefinitely held by client

Banking information (e.g. account number, sort-code)

To pay incentives for taking part in market research

Immediately after payment is made

Personal information about prospective employees (e.g. CVs, demographic information, etc.)

As part of the interviewing process

6 months after application is rejected

Personal information about employees (e.g. CV, demographic information, payroll details, etc.)

As a standard part of the employment process

5 years after termination of employment

Any changes to the above will be clearly stated in our Notices, and are strictly opt-in. Data subjects will not be notified if data is deleted before the retention period ends.

In limited circumstances, it may also be necessary to retain personal data for longer periods, including for archiving purposes that are in the public interest, for scientific or historical research purposes, or for statistical purposes. All such retention is fully GDPR compliant.

Your rights
Under the right to erasure (or “right to be forgotten”), data subjects have the right to have their personal data erased (and to prevent the processing of that personal data) when:

Data disposal
Upon the expiry of the data retention periods set out below, or when a data subject exercises their right to have their personal data erased, personal data shall be deleted, destroyed or otherwise disposed of as follows:

All third-party data processors (such as fieldwork agencies), who process personal data on our behalf, or third-party data users (such as our end clients) will be prompted to delete all personal data and special category personal data as above. We will request written confirmation in all cases.

Implementation of policy
This policy is effect as of May 25, 2018. No part of this Policy shall have a retroactive effect and shall thus apply only to matters occurring on or after this date.

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