We slice through challenges for some of the most recognisable brands in the world; providing sharp, insightful research.
We’ve given our clients some truly compelling learnings about themselves, their markets and, of course, their customers. And they’ve used that knowledge to dramatically improve their results.
Our work with Accolade Medals supports pack design optimisation and innovation. Using short, sharp qual and quant implicit research techniques, we’ve helped a new packaging format reach new audiences. We validated hunches about new label designs that boosted appeal and saved money on the bottom line.
In the last few years we’ve worked on creative development for BBC One, helped BBC Sport shape its content and worked with the BBC News team to get a handle on what audiences are making of Brexit.
For many years, we’ve worked with Carlsberg across its (on and off-trade) business and developed strong relationships with the team. Most recently, we helped reposition Carlsberg Export using our consumer driven innovation funnel.
Innocent’s leadership team believe it’s important to get out more. And we totally agree! We’ve run cultural & consumer immersion programmes with the senior team in three different markets. Our bespoke and branded immersion process won internal awards for our client and we’re proud to have been a part of it.
Our work with DFS has covered new store development, comms, and consumer usage and attitudes. We’re proud of our continued contribution to the business.
We’re very proud of our work with Hotels.com. The international qual and quant research we’ve run has driven strategic business decisions and enhanced their products and services. We’ve also enabled the business to meet loyal customers face-to-face, chairing a customer panel beamed from London and across the globe.
From shopper research across Europe, to best practice in the on-trade, we’ve helped Diageo to further grow its world-famous brand portfolio.
Working closely with the strategy team, we’ve helped re-vision the motor parts and cycling categories to drive (groan!) the business forward. This has included ethnographic research techniques designed to get up close and personal with consumers.
The team at Cosmos know the only way to develop compelling brand and product propositions is to ground them in consumer insight. And we’re proud that our work has helped them achieve that! Our strategic qual and quant has fed directly into refreshed brand positionings and websites for Cosmos and Avalon, and is influencing the product innovation pipeline.
Our work for this bastion of the British high street has encompassed quantitative and qualitative category reviews as well as strategic pieces for the brand. We also ran immersion sessions for their annual ‘Festival of Insight’.
