Putting consideration into research design is critical in turning chatter into insight.
No hierarchy. The kids are in the driving seat. Our role is to facilitate, not moderate. We introduce theatre, peer-to-peer playbacks and games to create a culture of serious play.
Getting the research design right, and being cognitively sensitive, is crucial. Our methodology, along with stimulus and exercises, is tailored to age, gender, and other dynamics. Recruitment is also vital. We have casting measures in place to guarantee high quality participants based on specific learning styles. Our research is so engaging, it can lead to extended sessions, allowing us to explore topics from multiple perspectives.