What Razor Loves: January 2020

We’re an eclectic bunch at team Razor.

Each month, we share with the world a flavour of what’s caught our attention and influenced our thinking and conversations in the office.

 

Chloë B
Netflix released season two of Sex Education this month and I AM OBSESSED. I loved the first season and from what I’ve seen so far, it’s definitely ramped up a gear. It’s so refreshing to see a show tackle sensitive issues in such a bold way and it must be amazing for Gen Z growing up with something like this as part of popular culture. From the characters, to the jokes and the upbeat tone running through every episode, everything is spot on and I can’t wait to watch more!


Chloë F
It was the worst and best of times. Netflix’s ‘Don’t F*** with Cats: Hunting an Internet Killer’ and C4’s ‘Catching a Killer’ made me feel palpably dreadful about the human race. Then I binged ‘Cheer’ on Netflix and the world was okay again. Fair do’s, it’s TV with my name on it, but still. The mental and physical torture those kids go through, their open-mindedness in small towns that we never think are open-minded. Magical. One thing’s for sure though, there’s no way I’d ever make Mat.


Gem
One of my birthday gifts was a year’s membership to Salon London. (Think TED Talks given in intimate settings; a fun, social way of expanding the old grey matter.) Last year, I went to a talk given by a consultant forensic psychologist who gave an insight to complex/high-risk criminals and why they commit brutal crimes. Perhaps not the most uplifting topic but most definitely interesting one. This month I went to my first event, as a member, about the science of stress. Psychiatrist, Professor Carmine Pariante, explained why we should avoid stress while neuro psychologist, Professor Catherine Loveday, talked about why we should embrace most stress and see it as a challenge. All delivered in a funny and relaxed way so quite a pleasant night in all. Coming soon… how to argue with a racist. <<rolls up sleeves>>


Jill

I listened to an Intelligence Squared interview with BJ Fogg (co-founder of the Stanford Behavioural Design Lab) which inspired and scared in equal measure. The inspiring bit was his ‘Tiny Habits’ theory, or how to make habits stick by taking baby steps. For example, if you want to floss your teeth regularly; start by flossing just one tooth and pat yourself on the back. That becomes so easy that you add one more tooth, and another and another and then – routine. So far, so inspiring. HOWEVER, the Stanford Lab also saw many Big Tech bros pass through its doors, leading some to think of Fogg as enabling (even promoting) persuasive technology, by teaching them how to make apps and gadgets addictive, and in turn behaviour changing without us realising. EEK.

 

Kate
I read Red Notice by Bill Browder for my book club this month and it was fascinating! I hadn’t fully understood the degree of corruption that exists within Putin’s Russia. This is a book of bravery, brutality and justice. Basically if you like thrillers and find Russian culture interesting, then this is definitely one to read.


Lindsay
I’ve just finished listening to The Dropout podcast about the rise and fall of Elizabeth Holmes and her company, Theranos. In addition to interviewing ex-employees and explaining what happened, the producers also try to analyse how and why something like this can happen, with the help of some experts in behaviour. As a psychology grad I found it really interesting.

 

Learning matters: AQR’s Models of Thinking


Sharper thinking is a big deal to us. And so is industry training and learning.
 
Starting now, we’d like to share our thoughts on all sessions we attend.
Because learning matters.  

 

January 2020: AQR’s Models of Thinking


A full-day session designed to help researchers avoid getting stuck in repetitive ways of thinking and to help tackle client briefs in different ways.

 

Topics covered:

  • Mindframes by Caroline Hayter and Sarah Jay (Acacia Avenue)
  • Brand models by Judy Taylor (Consult JMT)
  • Communications by Laura Gillespie (Kokoro)

Razor feedback:

An enlightening course that’s changed the way I think when it comes to tackling briefs and report writing. I’m looking forward to: playing around with these various frameworks and models to help create a clear and compelling story for our clients, and to using the Pyramid Principles when I next write a debrief.
(Kate Stratton)

‘The session contents linked to a number of projects I’m currently working on. It provoked thoughts and new ideas for how I could approach different business challenges. I found the section on brand models and frameworks particularly interesting and am looking forward to using these methods in some upcoming analysis. Overall, the course challenged and encouraged me to think about how I could develop models within my own research to enhance understanding and to provide more strategic recommendations to clients.’
(Lindsay Bell)



Don’t forget to check the AQR and MRS calendars for upcoming events and training!

 

What Razor LOVES: November 2019

We’re an eclectic bunch at team Razor.

Each month, we’ll share with the world a flavour of what’s caught our attention and influenced our thinking and conversations in the office.

 

Chloë B
This month, I’ve been thinking mostly about nothing. In other words, meditation. I used to find meditating difficult and, more often than not, ended up falling asleep while trying. Our co-working space offers weekly classes and I’ve recently been taking half an hour at a time away from my computer to give myself some peace and to recharge my batteries. So far, I haven’t fallen asleep. But I took one of the Razors with me to a session and he pretty much snored loudly all the way through. (He’s a new dad though so we’ll let him off.)


Chloë F
My two top picks this month are immersive viewing experiences, and both come courtesy of Netflix. 

The first is Shtisel. The two-season (so far!) series follows a Haredi family living in an ultra-Orthodox neighbourhood of Jerusalem. I’m not Jewish, but where I live isn’t far from Stamford Hill and I’ve always been fascinated by its culture and community. I’ve become so used to TV dramas full of fire and fury, sex and death; what I loved about Shtisel is that it’s none of those things really. It’s about a family, a culture, and a set of beliefs. It’s about a world very, very far from my own. It made me think hard about the tug of faith vs. selfish, individual desires. It swallowed me up. 

My other pick is the mobster epic, The Irishman by Martin Scorsese. I invested in the big screen view for this one even though it’s on Netflix. 3½ hours is not to be sniffed at – or snoozed through! It follows many decades of the lives of various mobsters and it’s been praised (and sniggered at) for the astonishing ageing and de-ageing of the stars (Joe Pesci, Robert De Niro, Al Pacino and a bunch of others).

Both of these viewings have been lengthy, committed and all the more enriching because of it. Beautiful

Gem
I went to a podcast recording at Kings Place* a few weeks ago. Beverley Knight was the guest of honour and being a fan, I jumped at the chance to see her in an intimate setting. I’ve seen her in concert a few times and, though she has many of her own songs, I especially enjoy listening to her perform tracks by artists that mean a great deal to her. During this particular chat, BK talked about two of her inspirations, Aretha Franklin and Chaka Khan, before introducing some of their lesser-known songs. I went with a friend one rainy Monday evening and it was one of the most relaxing nights out (in) I’ve ever had.

*Do sign up to the Kings Place mailing list. They put on some brilliant stuff. For just a tenner, I once got to watch David Baddiel try out some work-in-progress slides for one of his stand-up shows. BARGAIN.


Jill

I’ve just finished reading Nervous States: How Feeling Took Over the World by William Davies. It’s an exploration of why feelings can dominate over facts (hello, Brexit!), and charts the reasons why people are far less likely to believe experts and trust facts. Not only is it a timely read (seeing as we’re in the throes of a General Election where facts often seem to be taking a back seat) but, from a research perspective, it reminds me of the importance of understanding both the what (quant) and the feeling behind it (qual).


Lindsay
I’ve been watching Twin Peaks, the 90s TV series about murder in a small – and sometimes very odd – town. It’s quirky, clever and intriguing, which is good because the second series is 22 episodes long! They released a third series a few years ago so I’ll be moving onto that as soon as I’ve finished binge-watching series two!

Steve
As a protein obsessed fitness fanatic, The Game Changers, rocked my world this week. It puts forward convincing arguments for a fully plant-based diet. So convincing in fact that I’m seriously considering a month’s NO MEAT and/or DAIRY trial.

If I do this it would mean saying hello to soya, beans, mycoprotein and (more) veg. And goodbye to chicken, fish and steak. I’d also have to kick my beloved whey protein powder in favour of a plant-based alternative.

Hmmm… When I say ‘I’m seriously considering…’


 

Learnings

Intro:
Nikisha’s been a fantastic intern these last three months and today is her last day. We’re very sad to see her go. She has a great future ahead of her and we wish her lots of good luck for her next role. Thanks for everything, Nikisha! 
Love, the Razors. x

I always thought I’d end up teaching, or doing journalism, after my English degree; but never imagined myself in market research. Not only have I been lucky in finding such a great internship, I’ve met the most incredible bunch of people who have supported me endlessly, taken the time to teach me different things about research, and made me laugh every day (I think Chloe F was a comedian in her past life).

I’ve loved coming to work, being surrounded by positive people, and learning something new (whether it’s about research, the world, or people around me). Here are some things about research I’ve learnt which will stay with me. I hope they’ll help any aspiring researchers out there.

Always be yourself
You’re unique so use your quirks and interests to form bonds and friendships. You’ll find everyone has weird traits – in a good way (even if they do like cold samosas!). Embrace who you are, and others will too. Take an interest in those you work with. You may find someone who has similar interests or experiences but will also teach you about different perspectives.

Being able to talk to different people is a big deal in research; being able to talk freely in the office will help build your fieldwork and networking skills. During focus groups/fieldwork, you’ll find the participants have a range of personalities. Some will be willing and open to sharing their experiences immediately. But others will be naturally be more reserved and will need some encouragement to engage.

Have an open mind and ask questions
When it comes to qual, don’t ask questions that will lead participants to desired answers (even though this may often be a temptation if you have personal opinions on the project). You’ll get the most benefit from honest and accurate consumer opinions. As a researcher always ask why. Probe further to find important associations and emotions. Kenny was super great at teaching me this.

Be flexible
Every client is different. Every project is different. Rather than having the same standard methods that you might use for all projects; you should first try to understand what the project needs and adapt the research to the project. There’s no one set method. Solid research recognises the value of using multiple methods to get results.

Ask for help if you need it
If you don’t understand something, speak up. Don’t pretend you know the answers. People are always there to guide and teach you on the job. For a sports project, Jill took the time to explain the rules of cricket to me using a variety of sweets – that was amazing. I’ve learned something new during every project I’ve worked on be it through someone explaining things to me or simply allowing me to watch/participate.

I worked on a mental health project during my time here and had so much support – from my backbone, Chloe B, helping me brainstorm questions to my angels, Lindsay and Kate, reading and editing my blog. Gem’s always come to the rescue when technology failed me. Everyone starts out in the same position so don’t be afraid to ask for help; doing so shows that you’re eager to learn something new and to do a good job.

Go the extra mile
Doing more for your company will benefit you in so many ways. You’ll learn more about the business and yourself while showing you’re an active learner. Whether it’s staying a few extra minutes after work to help or by writing a blog, you’re showing that you can add value. When I first started writing my mental health blog, I wrote it almost like a university essay. But taking some extra time to read through the other blogs on the Razor website allowed me to gauge the tone and style of the blogs written here. Always offer to help if you can and support others like they support you.


* * * 

 

University challenge

When I began university, I was your typical student; eager to make friends, anxious to do my best in a new environment, and a little stressed about the workload (though not so much that I didn’t online shop and binge-watch Netflix for hours only to regret it later!). But the change of environment, my new living dynamic, the coursework deadlines – and the general stress of being at uni – turned out to be more than I could handle.

Mental health is regularly in the news these days and, because of my personal experiences, I have a particular interest in student mental health. I wanted to explore student experiences in more depth so, as part of my internship here at Razor, I interviewed fourteen students from a number of universities around the UK. What soon became clear is that universities could be doing so much more to support student mental health.

First year blues
The time has finally come. You have your own space and no parents around telling you to wash your dishes and clean your room. You have so much freedom! But that’s exactly it … it’s just you. Yes, the independence is empowering and exciting – but being surrounded by strangers can also be really daunting. Some people tend to retreat from situations that make them feel uncomfortable. Most of the students I spoke to had felt homesick, isolated and overwhelmed by their new living dynamic during their first year. They were expecting freshers’ week to be the best of their lives but, in reality, it was the complete opposite! I get that; it’s tiring, you’re skint, you’re usually away from home and you’re convinced that you must socialise in order to be a ‘real’ student.

“People can feel lonely and isolated. There could be more social opportunities.”

  • How to help: To improve their experience, students suggested having activities offered to them by their academic departments or halls to help them bond with their flat/course mates, rather than being left to organise things for themselves. Physical exercise, yoga and meditation could also be at the forefront to help promote more social interaction along with a healthier lifestyle.

An intense workload
I remember my first ever deadline. I wanted to cry <insert Kim Kardashian crying emoji> and put my head through a wall because I felt so tense. The intensity and depth of my degree was not at all what I was expecting and many of the students I spoke to confirmed that I wasn’t alone in feeling that way. We didn’t know about any well-being services that our university offered. It wasn’t mentioned at the start of the year, during freshers’ week, or exam periods. Finding services to help was like trying to find the culprit who stole your milk – impossible. Students, (especially final year) prioritised revision over their mental well-being, with some being in the library for 14 hours a day! But the most universities did for students was to advertise a number for Nightline, which for many felt too distant rather than a personal approach.

“The workload is intense, especially in your third year. It could cause someone’s mental health to deteriorate. Going from college to first year of uni is a big jump which explains why there’s such a high dropout rate.”

  • How to help: Students would benefit from regular support text messages and email updates, as well as reminders before and after lectures, seminars and examinations. Doing this would reinforce the support services and be highly impactful.


Social stigma
Unfortunately, there’s still a big stigma attached to mental health – especially with males. It saddens me that there are some who won’t seek support because it’s still seen as a sign of weakness; not to mention the self-stigma of feeling a burden to others. Despite there being a high suicide rate amongst male students, people don’t want to admit there’s something seriously wrong. Universities could actively normalise mental health by having regular workshops and making announcements to encourage students to speak out. This would certainly bring the idea of what it means to be a ‘man’ out of the Stone Age and into the present day.  

“People don’t associate men with crying and expressing how they feel. You can’t show anything otherwise it’s a sign of weakness. But when I come home the tears would flow like a tap.”

  • How to help: A mental health platform, on the same awareness scale as UCAS, for all students to help educate them about coping and normalising their mental health.

A long wait
I remember trying out the support services during my third year because my dissertation was driving me insane. The experience felt like an episode of Friends in reverse where nobody’s there for you! There was an awkward middle-aged man staring at me repeatedly asking “so what’s wrong?” for an hour. It was as awkward as kissing with braces or saying goodbye to someone only to end up walking in the same direction as them. I waited three weeks … for this?! Other students also felt the services offered were inadequate. Either the counsellor wasn’t emotionally available, or they had other priorities. Students were also unaware that they could ask for a female counsellor.

“My uni has the money but they don’t want to spend it on mental health which feels ridiculous. Students know there aren’t enough counsellors and the long waiting time puts them off from trying to get help.”

  • How to help: Students suggested that universities could provide a variation of counsellors of different genders and backgrounds. Most importantly, someone who’s kind, willing to listen, and concentrates on emotions. A helpful tip is knowing you don’t need to be registered with a GP in order to access mental health services at university!


There’s a clear need for universities to be doing more and there are plenty of opportunities to do so. I recommend checking out Time to Change; a wonderful and growing movement to change how we think about mental health. The website includes personal stories, videos and resources to help you, or anyone you know, with mental health troubles.

If you know anyone struggling, or in distress, simply be there for them and encourage them to talk just by asking how they are. It doesn’t have to be a lot but showing them you’re in their corner will make a world of difference.

It’s time to change!


Teen culture

I’d been hunting quite some time for my next Netflix binge. So, when the ‘recommended for you’ email hit my inbox last month, I rushed to find out what was on offer.

Netflix suggested that Skins would be the show for me…and they were right! It’s boozy, sweary, and offers the kind of escapism that I love.

I never watched Skins when it was originally broadcast (waaaay back in 2007). But, as a Year 9 girl, I do remember hearing others talk about the parties, drugs, and lusting over Effy and Cook.

First season’s done and, so far, the flashback to 12 years ago has made me scream with laughter. I’ve also observed several things:

  • Firstly, a world without proper smartphones. I enjoyed slipping back to a time when we weren’t constantly glued to our phones. In one of the last episodes I watched, Tony had EIGHT contacts on his phone. He also had a rubbish camera and probably Snake, but that was it. Spending less time on your phone meant more hanging out with your mates in real life rather than wasting hours scrolling through apps.

  • A world without proper smartphones also meant a world without 24-hour social media. No selfie-taking, no staged images of laughter, and no comparing lives with others. What you see is what you get; you know who these characters are and it’s so refreshing to see their good and bad sides on display without a filter in sight.

  • The light humour blanketing some pretty hard-hitting issues. Skins covers a range of teenage struggles and, in the first season alone, I’ve already watched episodes covering sexuality, anorexia, drug use and overdosing. The funny thing is that every time I hold my breath waiting for something bad to happen…it’s fine! It’s all just a laugh and everything seems to work out okay in the end. It’s all part of the charm of Skins that makes it so easy to binge-watch.

  • Attitudes towards mental health. At this early stage, I can only comment on Cassie’s eating disorder so far. It’s another topic that seems to be covered in a jokey manner but I’m not sure this storyline would be portrayed in the same way in the present day. The show successfully shed light on such a sensitive topic at the time – but there’s been cultural shift in attitudes towards mental health since then and shows like 13 Reasons Why received much criticism for ‘glorifying’ similar issues.

  • Finally, Skins is known for promoting a hedonistic teen culture. It didn’t shy away from topics like booze, sex, drugs and raves, even for the underaged. This is a big contrast to the clean-living activist image that we see promoted by Gen Z today.

But that’s just the first season. I have six more to go and I can’t wait!

 

What Razor LOVES: September 2019


We’re an eclectic bunch at team Razor.

Each month, we’ll share with the world a flavour of what’s caught our attention and influenced our thinking and conversations in the office.

 

Chloë F
I’ve just finished a book called The Five: The Untold Lives of the Women Killed by Jack the Ripper by Hallie Rubenhold. Each chapter is a biography of each of his five victims. Crucially, she puts the flesh back on their bones. Her premise is that they’ve been undermined and disrespected by the passage of history which has focused on the mystery of the Ripper and labelled his victims as merely sex workers (in fact, only two of them were). The picture she paints of the squalid, desperate lives of these women is fascinating. And of course, truly tragic.

Gem
There’s something so satisfying about an old item of clothing or a piece of furniture being given a new lease of life; even more so now that waste reduction is such a hot topic. Sadly, I don’t have a shed at home to potter away in but I’m making more of an effort to repair or repurpose smaller items around my flat. One of the happiest hashtags I follow on Instagram is #TheRepairShop and, if you’ve ever watched the TV show, you’ll understand why I find it so heart-warming. I could wax lyrical about this programme but I’d encourage you to read this recent Guardian article about it instead. If you’ve never watched an episode, do give it a try. It’s wonderful.

Jill
It’s been back to school for me, this September, to (re)learn German at CityLit. I let my near-fluency slide over the last *ahem* years but it’s all slowly coming back to me thanks to a brilliant tutor. CityLit has such a great adult education curriculum; I learned to sew there and briefly dabbled in a spot of Russian. I can’t recommend going back to school at CityLit highly enough!

Kate
I know I’m late to the party but I was totally blown away watching Hamilton a few weeks ago and I’ve been chewing everyone’s ears off about it since! As a theatre lover, who wouldn’t usually opt for a musical, I was sceptical; but Hamilton is hands down the best show I’ve ever seen! I love how surprising, witty and clever it is and I truly admire Lin-Manuel Miranda’s ability to bring a (potentially dull) historical story to the stage in such a sensational way. I’ve still got the soundtrack on repeat!

Kenny
Inspired by our recent Razor VR experience in East London, I’ve become engrossed in the hypothesis that we’re living in a simulated reality. Elon Musk is probably the most highbrow believer and puts our chances of living in ‘base reality’ as one in a billion. According to this hypothesis, it’s far more probable that we’re living in a simulation. This idea has blown my mind!

Lindsay
We’ve turned to board games at home in a bid to watch less TV. Sherlock Holmes Consulting Detective: The Thames Murders is a big hit and proving to be quite addictive. We’re really enjoying putting on different character accents and solving crimes! (Editor’s note: Pleeease bring this game into the office, Lindsay!)

Nikisha
I’m interested in how food and drinks can be modified to help benefit the environment. Soy products have been on the rise in recent times, but we now have a tastier game changer…the love of my life; chocolate! Swiss chocolatier, Barry Callebaut, unveiled a new recipe that includes the entire cocoa fruit (cacao) as opposed to just the beans. Typically, 70% of the fruit is wasted during the chocolate-making process and, as we seek lower sugar content and less harm to the environment, this seems like the perfect solution – one that could also enhance juices, smoothies, deserts and bakery products. I really hope this trend catches on!



FOOD: Bigger than the Plate

The kids recently went back to school and it didn’t seem fair to me that they get to crack on with that heady job of learning while all us oldies have is a more crowded commute.

To celebrate September, and to do some learning, the Razors went on a field trip to the Victoria & Albert Museum to feast on its latest exhibition, FOOD: Bigger than the Plate.

I love the V&A. I love wandering past all the ‘old stuff’ and into a space that, over the years, has given me McQueen, Kylie, Princess Diana, Bowie, and cruise ships. They’re nothing if not eclectic over there. 

What did I learn?
That pineapple fabric is pretty cool, that I need to watch more YouTube (Italian Grandmas Try Olive Garden For The First Time had me hooting in hallowed halls), that chickens are fabulous and complicated, and that the people who get our food to our plates – from cake to carrot – deserve all of our respect. 

Like any good schoolmistress, I naturally doled out some homework after our visit. Here’s what the team had to say:

Lindsay
“I was fascinated by the ingenuity of others and their desire to find ways to be more sustainable (who knew you could make cups and saucers out of used coffee grounds?!). With all the talk of global warming and how we’re ruining our planet, it was comforting to see many examples of people trying to make a difference. (It made me feel like I should do something too!) I also really enjoyed the video reel on how food is produced and farmed all around the world. I’d genuinely never given any thought as to how my iceberg lettuce is harvested and prepped to be sold. I often think about technology and the potential for it to render humans obsolete, so it was quite refreshing to see examples of humans and technology working together in food production.”

Chloe B
“I really enjoyed the exhibition. There’s something that stuck with me from the moment we walked in: 60% of the world still doesn’t have access to clean water. I had no idea it was that much and it’s already made me stop being so wasteful with tap water. I’m a big hypocrite when it comes to eating meat (I love eating it but can’t bear to think about the process behind it) so watching the video reel of a mass production line was pretty disturbing. It might not be enough to put me off meat for good but it’s definitely made me want to make my food choices more carfeully.”

Nikisha
“I thought the digital farming aspect was fascinating. Using computer robotic systems to adjust and monitor climate, energy and plant growth inside a specialised growing chamber really blew my mind. Creating varying climatic conditions for different products opens up agricultural research to the digital generation and could allow for more products to be grown here rather than imported from different countries. It was scary, but comforting, to see how the digital world could farm products locally and help reduce climate change. I like to think of my food being grown organically but if this method could help to reduce the global impact of exportation then why not? The marriage of farming and technology is a beautiful concept and I think it should be adopted everywhere. I also enjoyed LOCI Food Lab where you personally select what makes a great food system and they make an hors d’oeuvre snack tailored just for you. Yum!”

Kate
“This exhibition made me think how little I know (or think) about where my food comes from; and that I totally take for granted how accessible it is. I’m out a fair bit during the week which means I’m often guilty of food wastage. I actually stopped myself buying an iceberg lettuce the other day having had my eyes opened to the laborious process from field to supermarket. The final exhibit is LOCI Food Lab where we got to try a canapé of sustainable food which I found surprisingly enjoyable and made me feel positive about the future of food!”

Gem
“My general expectation was that I’d come away from this exhibition with some new ideas to help change my behaviours. What I hadn’t banked on was how charming it would also be. FOOD: Bigger than the Plate is as entertaining as it is informative. I could go on about almost every exhibit for hours, but my favourite part was a 13-minute silent loop of short video clips showing the sinister truths of food production (not just obligatory abattoir scenes but the crop-dusting and crop-picking too). When we see these kind of clips on TV there’s usually a narrator stealing focus. This time, the images did all the talking, leaving me with plenty of food for thought.”

Here’s to being well and truly back at school! (If we’ve whetted your appetite, the exhibition will be on until Sunday 20th October.)

What Razor LOVES: August 2019

 

We’re an eclectic bunch at team Razor.

Each month, we’ll share with the world a flavour of what’s caught our attention and influenced our thinking and conversations in the office.

 

Chloë B
I’ve found Channel 4’s Jade: The Reality Star Who Changed Britain fascinating. This three-part documentary explores her rise to fame as one of the first big reality stars ‘famous for being famous’ and how she carved out her career in the pre-social media age. It’s shocking, and sometimes uncomfortable, viewing but definitely worth the watch.
Click here for more info.

Chloë F
I, too, have been gripped by Channel 4’s Jade Goody series, not just because Chloe B’s been watching it. I was actually alive when Jade Goody was doing her thing; it was the last series I’d watched of Big Brother. I remember everything unfold in real time – horribly, meanly, tragically. I wept my way through the first episode in this series and had to fast-forward some of the second (the bullying and shouting was just too ugly). I’m steeling myself for the third episode because we all know how it ends. It’s fascinating, even beyond ‘just Jade’. It’s reminding me of a pre-social media time when we had to find other ways to follow obsessions. It’s reminded me how willingly manipulated we are by the media sources we trust (and love). It’s reminded me how much reality TV was once a delicious, thrilling, crazy adventure. I feel lucky that I was around for its infancy. I don’t know how I feel about it being all grown up. And I feel very, very sad about Jade.
Click here for more info.

Gem
Like millions of people, I struggle to remember a time before Brexit and the current US president dominating the daily news. As a result, I find it difficult to keep myself informed on what’s going on outside of that bubble because it means having to sift through acres of the same old rubbish before getting anywhere. Enter: The Week Unwrapped; a weekly half-hour podcast from Olly Mann, along with writers from The Week magazine, discussing global news stories passing under the radar. The topics might not be making the headlines but they’re likely to have repercussions for all our lives. (See: a) reliability of mobile phone data in court cases or b) facial recognition technology as examples.)  

Click here for more info.

Jill
August has been all about balls, bails and Ben (Stokes). Cricket has even knocked politics down my list of things to fret about. Now, if we can just get Stokes working on Brexit…
Click here for more info.

Kenny
This month I have been blown away by a blog site I’ve found called Farnam Street and its accompanying podcast, The Knowledge Project. I love nothing more than learning about new ways of thinking and this resource is a treasure cove of different mental models and insights more effective decision making. I’ve already pre-ordered the book which will be on its way to me in October!
Click here for more info.

Lindsay
Never would I have thought that one of my favourite shows would be about American football! However, Last Chance U is about much more than that. Each season it follows a community college team and their coach as they battle through each game to try and win the championship. It’s not a simple process because many of the players have had a difficult start in life and are struggling to overcome their own misgivings; that and the coaches are often battling with their own ego. It’s fascinating! You really feel for some of the players when things go wrong but get so excited when people make amazing plays on the field (seriously, I get on my feet and cheer at the TV!). I still have some favourites from season one who got signed and it warms my heart that they are doing well. What I can’t handle though, is that very few will ever make it to the NFL and, through chasing their dream, they’re putting their own health at risk.
Click here for more info.

Nikisha
At a time of peak climate crisis, I’ve been looking into what various companies and workplaces are doing to reduce their carbon footprint and give back to the world. ASOS’s corporate responsibility programme really struck me. Some of its projects include plastic free canteens, recyclable packaging, foundation funds in India and delivering packages using 100% electric vans. Their wider efforts to minimise environmental impact and giving back to the wider community is something I believe more companies should adopt. By implementing this they expect to reduce their carbon emissions in central London by 62% annually! It’s inspired me to use alternative methods in daily life to reduce my own carbon footprint.
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Steve
I’ve been learning just how incredible and important virtual reality technology is rapidly becoming. Recent articles about the latest versions of Oculus Rift reveal how staggeringly absorbing and realistic the experience is. The applications for this technology are truly extensive, (and somewhat frightening!). Razor needs to get on board with this asap.
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On your marks, get set, SPEND!

I’ve always been in awe of my parent friends, always busy juggling their work and family lives. Some of them are super organised and do their best to stick to a schedule. Others are more laid back and have a more ‘reactive’ approach to whatever life throws at them. Whatever their method, I admire them all.

And, as I watch most of them counting down the minutes to their offspring being handed back to their hardworking teachers (and while I’m silently dreading the thought of my buses and trains being crammed with the little darlings from next week), I’ve had my eyes fully opened to the preparation going on behind the scenes.

In my clueless mind, back-to-school prep simply meant fresh pencil cases, shoes, bag, and a uniform that can mostly be bought from the major supermarkets. (Should add here that I’m not oblivious to the facts that: a) this list alone is too long for many families in the UK and b) that these costs seriously add up if you have more than one child to cater for.) Note: Reading this back, I realise I’ve not even included a coat in the above list. Like I say, I am CLUELESS. 

What I also hadn’t considered was the rising tech costs to be added to the list. Turns out, a smartphone here, a tablet there, and a laptop over there…has helped make back-to-school spending the third biggest retail spending event after Christmas and Black Friday. Yikes. 

Mintel valued the B-t-S market at £1.16 billion in 2018, an increase of 36% on the previous year’s £855million. Whether we’ll reach those dizzy heights in 2019 remains to be seen; but there are few things to consider rather than simply attributing any gains to forking out loads of money on expensive phones etc.

Pressure (brands)
There will always a place for brands alongside the traditional uniform. And parents will always feel a certain pressure to fork out for the ‘right’ trainers, coats, bags and so on.

Pressure (ethical)
There’s now a bigger spotlight on sustainability meaning that so-called ‘fast fashion’ uniform items bought from the discounters are being overlooked in favour of quality products that will last longer.

Price
There’s a lot of competition from discounters constantly trying to pull in shoppers unable to spend as much on higher quality/longer lasting items.

Convenience and value
Whether it’s buying everything under one roof or from the same website, the less ‘faff’ involved the better. This is why supermarkets do so well at this time of year – and why online retailers will come up with all kinds of incentives (free shipping/returns/gifts) to encourage parents to shop for discounted items at their leisure.

Which brings us to the ‘when’…

In the ‘smug’ corner, are my friends ‘T’ and ‘S’ who bought their kids’ uniforms etc. in July so that ‘it’s all done and we won’t have to think about it until September’.

Meanwhile, erring on the side of caution, are my friends ‘J & N’ whose kids go back to school on Tuesday. They’ve been ‘waiting to see how much they grow over the summer before buying anything’… 

Parents, I salute you.